Through our applied understanding of retail, entertainment and lifestyle environments, The Media Factory has through the years developed a sought after Iconic Sites holding. This footprint spans across some of South Africa’s prime and most concentrated locations including first grade malls, international airports and coastal regions. Resulting in high impact and tactical opportunities for all application of media.


E-Sports Strategy

The Esports Factory was first spoken about six years into running a thriving and successful Out-Of-Home Media Company – The Media Factory. Owned and operated by progressive entrepreneurial minded business professionals with an extreme passion for gaming.

We thought, collectively, with over 10 years of media experience collaborating and working with some of the most iconic brands, combining the two appeared to be genius – where passion meets experience! The characters of ESF identified a unique opportunity in the South African esports and gaming market, noticing that there was no direct link between brand strategy and esports.

ESF was born!

Doing what we do best – building long lasting and meaningful relationships – we branched out into the esports industry story telling our vision. In a short window we connected, and partnered up with industry professionals, experts and visionaries to take to the market what once was not an achievable possibility.

As a business within the esports and gaming industry, we strive to apply our experience, passion and relationships to reach a common goal of developing and growing the esports and gaming industry in South Africa. We know that through innovative, brave and forward-thinking brands we could grow the esports sector in South Africa and put the industry on the world stage where we know it belongs!