LED screens within the retail environment are an effective communication channel for delivering brand messaging with unparalleled impact. The flexibility of this medium and the quick turnaround time allows brands to effectively communicate with shoppers.
Through our unique understanding of retail environments, The Media Factory is able pair brands with high impact and tactical opportunities, to achieve results in accordance with a brand’s objectives. Mall Media is an especially useful and influential advertising opportunity as it engages consumers from their point-of-travel right up until their point-of-purchase.
These exterior sites give brands extended reach by allowing brand messaging to reach those travelling in and around the retail environment. Its dual functionality lies in its ability to fulfil the expectations of a billboard while still giving brands the opportunity to maintain top-of-mind awareness when entering the mall.
By pioneering water and theme park advertising in South Africa and through optimizing advertising in indoor soccer arenas, we offer our clients a unique and exclusive medium to amplify their brand. These zones allow brands the opportunity to speak to their target audiences during their leisure time, when they are relaxed and most receptive to brand communication, further enhancing brand resonance.